Women Build fundraisers offer a unique opportunity to engage communities and empower women, all while supporting Habitat for Humanity’s mission. In a recent session, Liz Qua, Executive Director of Habitat Boone County, shared strategies that helped their Women Build campaigns exceed fundraising targets by 114%, all rooted in well-planned goals, technology use, and strong community engagement. (View the campaign page).
Key takeaways:
1. Setting Clear and Achievable Goals
Setting structured fundraising goals, such as $250 per person or $2,500 per team, helps participants stay motivated without feeling overwhelmed. These goals can be adjusted based on community dynamics and participant feedback, which has been key to Boone County’s success. By creating manageable targets, Habitat affiliates encourage steady participation, reduce drop-off rates, and set teams up for success.
2. Leveraging Technology to Streamline Fundraising
Technology plays a pivotal role in organizing and optimizing these fundraisers. Giveffect’s platform, which Habitat Boone County uses, allows affiliates to seamlessly manage registration, track donations, and brand donation pages to each affiliate, making the process smooth and efficient. Technology also empowers teams by offering real-time updates on campaign progress, encouraging friendly competition among participants. For Boone County, tech-supported initiatives have driven higher engagement and strengthened their community connections.
3. Building Strong Community Partnerships
Community support is essential to a Women Build’s success. Boone County partners with local women-owned businesses, leadership groups, and schools to recruit participants. They encourage competitive team-building activities, such as challenges between local businesses or clubs, which foster excitement and engagement. Additionally, including unique touches like “Toolbelt of the Year” awards and custom t-shirts for teams reinforces a sense of accomplishment and camaraderie among participants.
4. Hosting Events to Boost Participation
Events like kickoff parties, brunches, and mother-daughter build days help raise additional funds and bring people together. Boone County’s creative events, like ticketed launch parties and third-party fundraisers, make giving easy and enjoyable. They also maintain a private Facebook group for participants to share progress, post updates, and celebrate achievements, fostering a supportive, connected environment.
Habitat Boone County’s Women Build strategies illustrate how targeted goals, effective technology use, and strong community partnerships can create a memorable, impactful fundraiser that empowers women while supporting Habitat’s mission.
Watch the video to learn more!
