The spring and summer seasons bring sunnier skies, warmer weather, and the beautiful scenery of nature. But they also bring a lull in donations for many nonprofits. With donation activity peaking during the holidays, spring and summer can be a tough time for a nonprofit’s fundraising team. However, third-party fundraising presents a prime opportunity to make up for the inevitable donation drop.
What are third-party fundraisers?
Third-party fundraisers are when a nonprofit relies on its supporters, community members, and businesses to create fundraising campaigns that benefit a particular nonprofit. Third-party fundraisers are a wonderful option for nonprofit organizations and can contribute a lot to the organization’s fundraising strategy.
For smaller nonprofits that may not have the bandwidth or resources, third-party fundraisers are a great way for charities to benefit from new and exciting fundraising activities without having to use as many resources. And for medium or larger nonprofits, third-party fundraisers help further extend their reach to new potential supporters and increase funds raised.
There are three types of third-party fundraising events:
-Challenge events
-Community events
-Personal campaigns
At Giveffect, we have a myriad of tools embedded right into our all-in-one system that can help you to maximize your third-party fundraising efforts. Below are two great examples of some of the nonprofits we work with that had supporters do third-party fundraisers on their behalf.
Miss Teen Utah Helps Deaf Kids Succeed with Third-Party Fundraiser
Brooklyn Lang, Miss Teen Utah, connected with No Limits for Deaf Children to benefit children living with hearing loss. The mission of No Limits for Deaf Children is to teach school-aged children with hearing loss the skills they need to succeed in life. Brooklyn used her celebrity in the state of Utah to bring attention to this issue with an online donation page that has raised over $2,000 to benefit the No Limits so far.
Wish Jo Morrison a 99th Birthday as a Third-Party Fundraiser
The family of Jo Morrison used this major milestone to raise funds for the Holston Habitat for Humanity in Tennessee. Putting on this third-party fundraiser, the local community showed up in full force, raising over $10,000 for Holston Habitat for Humanity. The Holston Chapter builds and rehabs houses in partnership with individuals throughout the Tri-Cities in Tennessee and Bristol, VA.
Each instance above is a great example of a nonprofit using Giveffect that has benefitted from the efforts of community members taking the lead and starting third-party fundraisers on their own. They may inspire you to start your own third-party-focused event. But before you do, here are some things that you will want to pay attention to that Giveffect’s platform can help with.
Three ways Givefffect can set your nonprofit up for third-party fundraising success
- Ensure that you have control of the branding in your campaign. Protecting your brand during a third-party fundraiser is important. You need to know who is in control of your fundraisers’ messaging at all times. You can do this in Giveffect with tools such as Customized Branding through our Charity Settings feature.
- Make sure that the funds go directly to the nonprofit. With Giveffect, a nonprofit can rest assured that the funds that are raised for them will go directly to them.
- Third-party fundraisers are about building contacts and connections. They are community-centered and driven by people who want to help. And Giveffect helps a nonprofit capture these contacts through fundraising website options, online reporting tools, and the EventBuddy Mobile Companion.
Third-party fundraisers are a great tool to solidify relationships, build new ones, and gain donations. Do you have any third-party fundraiser success stories? If so, share them with us and pass on your knowledge. You never know who else will benefit from what your nonprofit has done.
Want to learn more about how the Giveffect all-in-one software system can help your nonprofit in its fundraising efforts? Visit us online at www.giveffect.com.