End-of-year giving campaigns typically are a huge part of every nonprofit’s fundraising strategy. There’s a lot that goes into end-of-year giving programs and campaigns. Nonprofits likely have hundreds of small and large tasks on their to-do list. In order to make your organization’s end-of-year giving more efficient, your team must focus on where and how to spend their limited time. And look to technology such as Giveffect that can automate many of the tedious tasks for you.
When Giveffect takes care of the tedious and repetitive tasks for you, your team can spend more time focused on fundraising efforts that require the human touch.
Fundraising With Giveffect
Giveffect is your comprehensive solution for seamlessly setting up and managing a successful end-of-year giving campaign. With Giveffect, you can effortlessly handle every aspect of the campaign, starting from creating a captivating webpage that effectively communicates your program’s mission and accepts donations.
The platform empowers you to engage with your supporters through personalized email communications, ensuring that your message resonates with each individual donor. Additionally, Giveffect provides valuable tools for keeping your donors informed about your new campaign and inspiring them to contribute generously. With its all-in-one capabilities, Giveffect serves as the ultimate nonprofit software, streamlining the process and maximizing the impact of your end-of-year giving campaign.
How It Works
First, develop your end-of-year giving idea. Popular ideas include a holiday gala with an auction or a virtual coat or food drive.
Setting up your end-of-year campaign
Next, set up your fundraising page within Giveffect. This typically takes only seven minutes with Giveffect. Each fundraising page has options to help you quickly and easily customize the page for your type of fundraiser.
As your supporters give and participate in your end-of-year campaigns through your webpage, all of your supporter information and interactions are automatically added to your nonprofit CRM within Giveffect, and the payments are processed. Thank you notes and tax receipts are then automatically sent to ensure timely delivery and nothing falls through the cracks.
End-of-Year Events
Events, digital or in-person, can be the key to end-of-year giving projects or campaigns. With Giveffect you have all the tools to set up your fundraisers, whether it is an auction, peer-to-peer fundraising, team fundraising and more. Everything is covered from ticket sales, registration automation, a website, and even auction hosting services.
The CRM automatically updates the new activity. If someone registers for the event, their profile in the CRM is updated to include that participation, and if they’re not in the system, a new file is created.
This allows you to focus on outreach with personalized messaging by segmentation, like new event attendees that have never attended an event or donated. Or you could create a group for people who attend events and don’t donate and develop a campaign focused on converting them to donors.
Giveffect even offers an app for events to help register attendees, donors, and volunteers in attendance.
Eliminating Year-End Paperwork
As you know, getting a donation is just one part of the process. You have to make sure you both maintain a good relationship with your donors and give them what they need. One great way to show that you appreciate them is to have a “thank you” email or letter as part of your donor appreciation. In Giveffect you can set up these emails, and even automate them. You can even design direct mail letters for the donors that deserve extra attention.
And at the end of the year, we must also keep in mind that they may have tax needs they need to address at the start of the new year. Make it easier for everyone. Giveffect can automate branded tax receipts that can automatically be sent out to your donors, so they don’t have to wait on someone manually pulling reports.
Your end-of-year giving donors will know exactly how valuable they are to you and that their time is important.
Using Data to Make Decisions and Assess Your End-of-Year Fundraising Progress
Assess progress in real-time with dashboards and reports with Giveffect. Look at your progress for the entire year, compare last year to this year, or dig deeper into specific campaigns or individual donors. You can break down and track your results in a variety of reports that can be generated in an instant, using data from across your entire organization.
To find out how many donors gave and how much, run a report. You can also run a report to discover how many volunteers gave and how much. To learn how many event attendees gave last year and compare to who gave this year, you can also run a report. There are so many ways you look at the data to uncover high-level trends and identify specific supporter segments to show extra attention or communicate with in specific ways.
See For Yourself
This is just scratching the surface of what Giveffect can do and how it can help you during end-of-year giving. Let us show you in greater detail how Giveffect can directly help your organization in particular, schedule a demo today to learn more:
