It’s estimated that $4-7 billion in matching gift revenue goes unclaimed each year, according to Double the Donations Analysis of Matching Gifts.
What is corporate gift matching?
That’s money from a corporation available to match an employee donation to a charity. Don’t leave this funding on the table! In most cases, the process for an employee to have their employer match their charitable gift is simply filling out a form.
And the two most common reasons such a donation goes unmatched:
- The donor did not realize that their employer has a gift-matching program!
- The charity didn’t realize that their donor’s employer has a gift-matching program either.
It might surprise you to learn that 65% of
Fortune 500 companies offer matching gift programs.
This figure represents over 18 million workers, according to Double the Donation.
And that is where Double the Donation comes in with a database tool that can easily check if a donor is eligible for a matching corporate gift.
It’s the easiest way to boost your revenue.
Drive Revenue with Employer Matching Gifts
Giveffect has partnered with Double the Donation to add a gift matching prompt as part of your donation checkout process.
As you can see in this image, an employer dropdown is directly available in the donation checkout form. And since you are capturing this information within your Giveffect CRM, follow-up work isn’t as strenuous. Supporters simply type in their employer’s name to see if they are listed as in the example above. The integration with Double the Donation uses its large database of corporate gift matching programs to help supply donors with the steps they need to take to complete the process.
Please note that a separate Double the Donation subscription is required. However, there is no cost to activate the integration within Giveffect.
“We are excited to partner with Double the Donation and incorporate their offering into our donation pages,” Giveffect Co-founder and CPO Allan Shin said. “We’re excited about the added versatility for our clients, allowing them to unlock untapped revenue streams and cultivate new corporate relationships.”
What can you do to capture Corporate Gift Matching funds?
- Be sure to include corporate gift matching as part of your larger fundraising strategy.
- Capture your supporter’s employer information at different touchpoints and interactions.
- Encourage your donors to check their eligibility and pursue a matching gift.
- Most corporate matching gift programs have a submission deadline timed around the calendar year, so the end-of-year giving season is the perfect time to follow up with donors from earlier in the year.
- Follow up with email campaigns. Sometimes it does take a reminder or two!
Watch this video for actionable strategies and tips to increase your year-end and year-round individual and corporate contributions.
Key Takeaway:
Reach your fundraising goals by not leaving funds from individuals or corporations on the table. Make it easy for your donors to take the steps necessary to initiate their company’s matching process by adding the prompt to your checkout flow within Giveffect.
To learn more about how to increase corporate matching and the Giveffect and Double the Donation integration, schedule a demo.