From peer-to-peer fundraisers to traditional online giving, in 2023, 34 million adults in the United States participated in Giving Tuesday, raising over $3.1 billion for charity. And when Giving Tuesday approaches, so does a nonprofit’s busiest time of year: 17-20% of the average nonprofit’s revenue is raised in December, with a notable fundraising spike on the last day of the month.
Here’s what all of this means: Giving Tuesday and the end of the year are the most profitable times for charities. But, to maximize this enormous wave of giving, charities have to be prepared and innovative to capture the attention of donors — old and new. And that requires some early, thoughtful strategy.
In this downloadable guide, we’ll walk you through everything you need to know to prepare for Giving Tuesday and year-end giving so that when the time approaches, your nonprofit is ready and geared up to make the most of holiday giving.
Gearing up for Your Best Giving Season Yet with Giveffect
Thorough preparation, strategic execution, and thoughtful follow-up are key to positioning your nonprofit for success during Giving Tuesday and year-end giving. By implementing the strategies and best practices outlined in this guide, you’ll be well on your way to creating an impactful and rewarding giving season.
Remember, the key to a successful campaign is not just in the tactics, but in the tools you use to execute them. Giveffect streamlines your Giving Tuesday and year-end campaigns by offering:
- Integrated donation processing and donor management
- Automated thank-you emails and receipts
- Customizable campaign pages and peer-to-peer fundraising tools
- Robust reporting and analytics for real-time campaign tracking
- Seamless integration with your website and social media platforms
- Tools for volunteer management and event organization
- And more
With Giveffect, you can focus on what matters most: connecting with your donors and making a difference in your community. Book a demo →
