Mission
Foodlink’s mission is to leverage the power of food to end hunger and build healthier communities. They believe that the fight against hunger and the fight against poverty are one and the same, and envision a future in which food is recognized as a human right and every person is able to feed themselves and their families in dignity. Together, Foodlink works to create a more nourished, prosperous region.
Challenge
Foodlink utilized six separate nonprofit technologies to manage its organization—from CRM and volunteer management to fundraising and ticketing—to serve over 10 counties with multiple programs. With so many technology tools in the mix, pulling reports to analyze data was incredibly time-consuming and difficult. Additionally, Foodlink sought to promote the shift from mail to online donations and needed a simple way to track these donations and evaluate their growth over time.
Solutions
The implementation of Giveffect, an all-in-one integrated system, has become Foodlink’s one source of truth to easily analyze data to help make impactful decisions and execute successful campaigns.
Giveffect Reporting and Metrics:
Gathering data and sharing reports is much easier with Giveffect’s all-in-one integrated platform. Giveffect’s robust and powerful reporting and querying features allow an organization to quickly and thoroughly search through hundreds of thousands of records in seconds. Foodlink found Giveffect’s solicitation canned report feature particularly helpful. This report pulls data on the number of donations and the total donation amounts received from a specific method of solicitation. FoodLink is now able to directly compare the success of their annual appeals and direct mail initiatives in bringing in donations.
Tracking Campaign Success:
Giveffect’s Campaigns Summary Report provides a full overview of each campaign for side-by-side analysis. Here you can see which campaigns bring in the highest number of donations and the highest amount raised in total donations. With this tool, Foodlink no longer needs to manually track which of their online campaigns were most successful, saving time and eliminating the risk of human error.
“The metrics that Giveffect provides is really helpful for us to know what is working well. I’ve been trusting our reports a lot more.”
Krista, Development Coordinator
Results
Increase in Donations and Retention:
In total, with the help of Giveffect’s all-in-one platform, Foodlink has amassed over $5.5 million in online donations and has had over 17,000 new online donors since 2018.
Effective Reporting & Data Trust:
By transitioning to Giveffect, Foodlink is able to streamline their current processes and procedures on a monthly basis to better serve over 10 counties. Now, there is confidence in tracking and reporting accurate information.
Download the pdf of this case study.
For more information on the tools to help your nonprofit establish effective reporting and leverage online fundraising, schedule your Giveffect demo here.
Originally published on 7/1/2020 and updated on 2/9/24 to reflect the most current information and insights.